East Hunsbury
Circulation approx 4,200
Demographic profile:
On average, many of the people who live in this area will be well-off working families with mortgages. They may have pre-school and primary school children.
On-line activity is generally high whether shopping, booking leisure activity, playing games or the children’s education.
West Hunsbury
Circulation approx 2,200
Demographic profile:
On average, many of the people who live in this area will be middle income, older couples who have finished bringing up their families.
Many of them enjoy summer and winter holidays, including packaged holidays and weekend breaks in the UK and Europe. They eat out on a regular basis and many are keen gardeners.
Grange Park
Circulation approx 1,800
Demographic profile:
On average, many of the people who live in this area will be suburban privately renting professionals.
Many are still renting, although some have purchased their homes.
These people are very comfortable using the Internet in all aspects of their life including financial services, purchasing gifts, CDs and books and booking their holidays and leisure activities on-line.
For holidays, the USA, Canada and other long haul destinations are popular, as are weekend breaks and winter snow holidays. In their spare time they enjoy sport
Wootton Fields
Circulation approx 2,400
Demographic profile:
On average, many of the people who live in this area will be will be wealthy working families with mortgages. These are generally affluent families, with school age children, enjoying a good lifestyle
Car ownership is high, with two or more cars common. Models are likely to be large, new, company owned and relatively expensive.
The home computer is a key item for these families. They use it for careers and job planning, education and reference (for example, researching cars and holidays), home finance, buying gifts and making leisure bookings online.
Duston
Circulation approx 3,500
Demographic profile:
On average, many of the people who live in this area will be middle income, older couples who have finished bringing up their families.
Most people work in lower managerial and supervisory roles. There are also relatively high numbers of women working part-time now that their families have grown up.
With reasonable household incomes, these couples will invest their money wisely in ISAs, stocks, shares and high interest accounts. They usually have one or two cars, and will spend at least £5,000 on the main car.
A section of the community, mainly laid to the north west, will be elderly singles living in purpose built flats. Type 35 in the ACORN classification and 0.81% of the UK’s population live in this type.
Working residents tend to be relatively well qualified, often employed in senior managerial and professional occupations.
South Villages
Circulation approx 3,500
Demographic profile:
As with many village communities, these areas are made up of a mixture of residents including well-off managers living in detached houses and lower income living in semis.
The majority tend to be a little older, with large detached households being a mix of couples with older children, empty nesters with some retired people.
In contrast others tend to be living in semi-detached houses or bungalows with two or three bedrooms. Tenure splits fairly evenly across owned outright, owned with a mortgage and renting from a housing association.
North Villages
Circulation approx 15,500
Demographic profile:
On average, many of the people who live in this area will be well-off managers living in larger houses
Most are highly qualified professionals and managers with some self employed and also some agricultural workers.
Although these neighbourhoods contain some retired couples, most residents are either families or couples where the children have left home. They live in large detached houses, with four or more bedrooms, which may be owned outright or being bought on a mortgage.
Levels of PC ownership are high, as is use of the Internet for shopping, banking, and researching future purchases.
Oakley
Circulation approx 5200
Demographic profile:
On average, many of the people who live in this area will be wealthy working families with mortgages.. They may have pre-school and primary school children.
These are affluent families, with school age children, enjoying a good lifestyle. They are found throughout the UK.
Car ownership is high, with two or more cars common. Models are likely to be large, new, company owned and relatively expensive.
Corby
Circulation approx 19,500
Demographic profile:
This profile is based on an average postcode in the centre of Corby. Areas can vary vastly from postcode to postcode.
On average, many of the people who live in this area will be singles and single parents living in high-rise estates..
They are a mixture of young adults, single parents with children under five and retired people. There are relatively few traditional families and middle-aged people.
Incomes are low and people have very low levels of savings. Car ownership is understandably low as well, with most people dependent on public transport and walking.
Horse racing, football, bingo and listening to music are popular leisure interests. The Daily Record, The Sun and News of the World are popular newspapers.
